We SEE the unseen.
We would like to introduce our new space, larger, closer and more homely. This little piece of heaven in the middle of Barcelona is our office. It has common spaces that are perfect for meetings, breaks and working together with our new and complete team.
the story behind SEE
meet before the pandemic and tackle a long-term project: Christian Seidenstücker, founder and CEO of JOKE Event AG and Peter Antoni, founder of Conference & Touring and for 29 years managing director of Germany‘s largest destination management company.
Over a period of ten years, their work brings them together again and again, their paths cross at industry meetings and trade fairs, in tenders and projects with many, mostly international clients.
But it wasn't until January 2019 that a fortunate coincidence resulted in the two of them finding plenty of time to philosophize on the verge of an event, and in the process an idea began to take shape more and more clearly: It's time to break new ground.
What if? ...live communication and DMC services were closely interlinked? ... the conflict between "local logic" and "customer wishes" would no longer take up everyone's time and nerves? ...customers would no longer have to deal with different price logics and legal situations in different countries? The solution to these and many other operational hurdles in the event business is obvious: a tight integration of the "event" and "DMC" disciplines with a holistic view and treatment of the countless factors involved in large and international events. You can't do it without local partners. However, it is difficult to justify ten local logics for a roadshow or a pan-European series of events to clients. As a result, agencies often organize directly on site and realize late or too late what local pitfalls there are.
It quickly became clear that a new, holistic approach was needed. DMC and event specialists can do more together than they can individually. All that needs to be clear is where the client's and the project's priorities lie, whether local facets follow the logic on site, or whether the big picture also determines the details on site.
The first meeting of Peter and Christian was followed by a second, in the third the circle was expanded to include close associates, and in the fourth the European dimension was the topic. Confidentially interviewed customers reacted very positively to the idea of integrated, pan-European event and DMC services. It became increasingly clear that something big was emerging, something the market was looking for more and more urgently. The launch of the new network was targeted for early 2020. A name was quickly found: SEE.
Then came the pandemic. A disaster not only on a large scale, but also for pan-European events and for the idea of SEE. At the same time, however, the pandemic was perhaps the best proof of concept we could have wished for.
Because the idea was so strong that it lived on despite all adversities. More than that. Today, the SEE Network uses a common, international IT backbone from guest management to accounting. 20 offices in eight European countries work within the network, providing access to more than 185 specialists in our own staff, offering the full spectrum of event experiences. Further offices and cooperations are in the process of being established. The reactions and orders of our customers prove that the time is ripe for "One Stop Event Sourcing".