Over a period of ten years, their work brings them together again and again, their paths cross at industry meetings and trade fairs, in tenders and projects with many, mostly international clients.

But it wasn't until January 2019 that a fortunate coincidence resulted in the two of them finding plenty of time to philosophize on the verge of an event, and in the process an idea began to take shape more and more clearly: It's time to break new ground.

What if? ...live communication and DMC services were closely interlinked? ... the conflict between "local logic" and "customer wishes" would no longer take up everyone's time and nerves? ...customers would no longer have to deal with different price logics and legal situations in different countries? The solution to these and many other operational hurdles in the event business is obvious: a tight integration of the "event" and "DMC" disciplines with a holistic view and treatment of the countless factors involved in large and international events - especially in terms of economic and sustainable impacts.

It quickly became clear that a new, holistic approach was needed. DMC and event specialists can do more together than they can individually. All that needs to be clear is where the client's and the project's priorities lie, whether local facets follow the logic on site, or whether the big picture also determines the details on site. Confidentially interviewed customers reacted very positively to the idea of integrated, pan-European event and DMC services. It became increasingly clear that something big was emerging, something the market was looking for more and more urgently. The launch of the new network was targeted for early 2020. A name was quickly found: SEE.

Then came the pandemic. A disaster not only on a large scale, but also for pan-European events and for the idea of SEE. At the same time, however, the pandemic was perhaps the best proof of concept we could have wished for.

Because the idea was so strong that it lived on despite all adversities. More than that. Today, the SEE Network uses a common, international IT backbone from research to guest management and accounting. Offices in several European countries work within the network, providing access to own specialists, offering the full spectrum of event experiences. Further offices and cooperations are in the process of being established. The reactions and orders of our customers prove that the time is ripe for "One Stop Event Sourcing".